May 29, 2021

Beth Cherry smiling for the camera

Hi, I'm Beth Cherry, and I assumed the role of Executive Director of the Litchfield Chamber of Commerce on January 4th, 2021. I want to tell you a little bit about me, and share with you an update of what we've accomplished since I started, and what we have planned for this year and beyond. Most importantly, I want to assure you that I will make it my top priority to help our local businesses in as many ways as possible, with increasing your bottom line as my ultimate goal. More on that in a minute…

I reside here in Litchfield with my husband, Tom, our three children: Wade, 9; our four-year-old twins, Naomi and Brooks; and our "thinks she's the boss" Basset Hound, Ruby. I was born in Mt. Olive and graduated high school there in 2005. I then attended Sanford-Brown College and received my certificate in Massage Therapy in 2006. I opened my first business, Midwest Royals All Star Cheer, Pom and Tumble LLC, in 2012 and grew it to more than 120 girls and boys between three and 18 years of age. I sold that business last year and founded Be Still Yoga & Meditation, which I currently operate. Business ownership has given me a first-hand awareness of the challenges facing small businesses in our community, and has created in me a strong desire to improve the assistance available to them.

Our Board of Directors and I have carefully identified a number of initiatives and events for 2021 and beyond that are designed to help you as a small business owner. I will be unveiling these throughout the year—watch your in-box and Facebook for our first special event, which we plan to reveal later this week. We are also finalizing the details on our first educational opportunity of the year, "How Can I Make Social Media Work for Me?" which will include details on setting up and effectively utilizing social media tools like Facebook, Twitter, etc., to increase awareness of your business.

We're off to a great start this year—we just learned that we have been awarded a $2,000 grant to improve our services to our members through our new website, which we're in process of creating right now. And there are so many more opportunities that we're pursuing as well, including additional grant monies. Also, if you missed our February 26th deadline for payment of your 2021 membership dues, we will be in touch with you to give you the opportunity to renew. As a member, you'll receive benefits unavailable to non-members.

Above all, I want each of you to know that I am interested in what you have to say! You can email me at or call me at 217-324-2533. I'm always open to new ideas and suggestions, and look forward to meeting you as we get a handle on the COVID situation. In the meantime, keep an eye open for more information from us at the Litchfield Chamber of Commerce!